Threads of Change: How Sarees Are Reshaping Fashion's Future
Dani Mahendra shares the inspiring journey behind Sareecycled's mission to transform discarded sarees into stunning jewelry and accessories, all while empowering women and promoting sustainability. From the inception of the brand to the innovative upcycling process, Dani shares insights into the heart and soul of Sareecycled, offering a glimpse into the future of fashion where creativity meets conscience.
Dani is a pharmacist, serial thrifter, mum and social entrepreneur who is passionate about empowering women as without them change does not happen
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About the show:
This is Reloved Radio: Sustainable Fashion Stories, the fortnightly show that brings you inspiring stories from guests who are making a positive impact in the sustainable fashion space.
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Credits:
Music: 'Old Leather Sneakers' by PineAppleMusic
Transcript
It's that clash between their culture and living in the Western world.
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:The nod to the heritage comes from the
fact that I am using something that
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:has been around for thousands of years.
4
:What I wanted to do though, was
bring it to modern day women so.
5
:you're still carrying a piece
of that culture with you.
6
:It's just that you're not wearing
it in that traditional way.
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:Chryssius: Hey Relovers!
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:Welcome back to another episode of
Reloved Radio, where we share inspiring
9
:stories of sustainable fashion and the
incredible individuals shaping its future.
10
:I'm your host, Chryssius Dunn, and today
I'm chatting to a very special guest.
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:And I say very special
because she's my cousin.
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:Well, technically she's married
to my cousin, but same, same.
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:Dani Mahendra is the creative force
behind Sareecycled, a brand that's
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:redefining fashion and making a
meaningful impact on the world.
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:With a passion for upcycling and
a dedication to empowering women,
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:she's weaving threads of change
through her innovative designs.
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:Welcome to the show, Dani!
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:Dani: I'm so happy to be here.
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:Thanks for having me.
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:Chryssius: It's a pleasure.
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:So tell us about Sareecycled
and how it came about.
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:Yeah.
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:Dani: So Sareecycled was basically
a brand that evolved from a concept
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:during my maternity leave, to be honest.
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:Chryssius: Where all
the best ideas happen.
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:Dani: Exactly.
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:So basically what I really wanted to
do was have a sustainable business
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:that combined by, you know, South Asian
heritage and bring it into Western
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:culture, which is a little bit of a
reflection on myself because, you know, I
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:was born in the East, raised in the West.
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:And essentially, all of the designs
that we've come up with are just things
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:that I wanted to bring in elements of
that traditional South Asian heritage.
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:So, using like a South Asian traditional
garment, a saree and bring it in
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:for the modern day woman to wear.
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:So one of the main aims of Sareecycled
was to work with either an institution
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:that empowers women or an organisation
that empowers women, but also be able
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:to give back to that institution or
to women and children in general.
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:It took me quite some time and it
was only, I would say, like two years
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:after I finally got the idea that,
yep, this is actually how I can do it.
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:And so using sarees was a no brainer to
me because as a Sri Lankan born person, we
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:wear sarees all the time and especially
growing up in Australia, we tend to
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:only wear sarees for special events.
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:And we never wear the same saree twice.
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:So most people have, you know, I'm going
to say like up to like 10 to 20 sarees
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:just stuck in their wardrobe unworn.
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:So I knew that sarees were going
to be quite a like an easy thing to
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:work with especially because it was
an existing fabric people generally
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:wouldn't use it again for anything
else, especially in Australia.
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:Back in India, they would generally try
to reuse their sarees as much as possible.
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:There's definitely a history there of
people passing it on from, say There's
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:like a culture of having servants there.
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:So basically they would
pass it to their servants.
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:Their servants might make something
else out of it, like cushions,
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:or they might make something
for the kids out of that fabric.
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:So it, it's kind of well known that
you would reuse a saree in India,
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:but the same concept doesn't really
stand anywhere else in the world
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:because we're not used to reusing,
we're not used to recycling products.
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:And so using sarees it was just like an
easy idea for me and what I wanted to do
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:was focus on accessories in particular
because as you know in Melbourne most
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:people just tend to wear black, me
included, I'm wearing black today.
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:And sarees being so colorful and having
those little throughout it, all the little
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:designs that come into the different
types of sarees that you can get.
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:I knew that it would be like the perfect
piece to upcycle into new things.
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:Chryssius: And what kind of products
are you making with the sarees?
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:Dani: So it's mostly
focused on accessories.
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:So we make necklaces.
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:So they're basically fabric bead
necklaces where sarees are just sewn
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:into I guess, lengths of fabric and
then we fill each bit with wooden beads.
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:And we also make the similar
earrings to go with it.
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:So they're like basically beaded earrings.
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:We also make butterfly fabric
earrings and also as well.
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:And more recently just because I
love the look of kimonos I've really
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:wanted to have like a small amount
of kimonos to try and upcycle.
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:So, my collaborative partner,
Sewing the Seeds, they graciously
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:tried to make some kimonos for me.
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:And I've got a small amount of stock
of kimonos as well made from upcycled
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:sarees, which was quite exciting.
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:And they look amazing.
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:And the perfect thing
to wear to the beach.
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:I just wanted to make something that
was very colorful and give you that
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:feeling of happiness when you wear
it, almost like dopamine dressing,
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:that's what my aim was, yeah.
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:Chryssius: And sarees is make the
perfect upcycling material because
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:they're basically untouched fabric.
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:Dani: Well, that's the thing.
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:It's so for people that don't
know what a saree is, it's like
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:a really long piece of fabric.
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:And when I say long, it's like up
to nine metres long that essentially
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:just kept as a whole piece of fabric.
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:You don't normally cut into
a saree when you wear it.
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:It's just basically wrapped
around and then draped across you.
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:So, it's virtually just untouched.
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:And it just made sense to use it
because, once you have worn it once,
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:it's basically still brand new.
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:There's very little and tear
when it comes to a saree.
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:Obviously, if you've worn it correctly.
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:It just made sense.
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:And the fact is that
because it's brand new.
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:In this like, modern day and age,
we tend to buy a new saree for every
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:event, meaning that the existing, you
know, items that you've got in your
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:wardrobe you're not actually using again.
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:So what I have done as part of Sareecycled
is I've had a lot of followers that
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:wanted to donate their sarees, and
these are people living and residing
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:in Australia that have basically just
stocked up on sarees, just similar
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:to myself, where they've just been
sitting in their wardrobes, no one's
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:going to re-wear them again and so
people just basically store them.
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:And that's all that happens to them.
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:They don't really see
the light of day anymore.
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:And so lots of people contacted me to
actually try and donate their sarees.
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:So this is actually what I'm working
on at the moment, thanks to my
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:Mum, she's an excellent sewer.
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:From my grandmother down to my Mum,
my auntie, everyone basically still
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:earns a living to this day by sewing.
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:So, yeah, my Mum was, um.
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:so happy to help with the business.
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:So she basically has taken on the
role of being basically my one
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:person manufacturing team to create
some things in-house as well.
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:So that's quite exciting with some of
these donations that we've received.
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:And I can't tell you how
many sarees I've got now.
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:I think I must have at least close to 50
sarees sitting in boxes, to be upcycled.
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:Yeah.
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:And that it was just from, I think...
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:three people.
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:Chryssius: So how many accessories are
you able to make from a single saree?
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:.
Dani: Oh, so many.
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:It basically what I wanted to do
was firstly try to make a set.
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:So I wanted to make a kimono that's
got a matching necklace, matching
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:bracelets bangles and earrings.
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:And.
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:from speaking to our collaborative
partner, the one saree can actually be
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:used to make around 25 to 30 necklaces.
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:Chryssius: So...
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:50 sarees is a LOT of accessories.
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:Dani: It's a lot.
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:So that's why I wanted to use the
majority of them to make kimonos because,
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:you know, I didn't want to have too
many of the same accessory around.
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:I wanted every accessory to be unique.
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:So generally with all of our accessories,
it's either one of a kind or it might
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:just have a duplicate, but that's it.
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:There's no more than, yeah, maximum of two
of each type of product, which is quite
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:unique actually when you think about it.
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:Chryssius: You mentioned earlier
that people don't tend to
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:wear a saree more than once.
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:Why is that?
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:Dani: So, look, I don't know if
it's just a, like a cultural thing,
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:but whenever there's an event like
there's this unspoken mentality that,
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:you know, if you don't wear something
new, then it's almost like bad,
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:you're bringing bad luck to the event.
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:So it's, Like for New Year's Day,
for example, on like the first of
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:January, every year when we go to the
temple, I'm a Buddhist I was always
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:told I had to wear something new.
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:I couldn't wear something old.
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:So, I think it's just a cultural thing.
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:It just gets passed down from
one generation to the next.
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:It's just what we're growing up with.
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:Yeah, and that's very hard to change.
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:. the other culprit Is definitely social
media, with the younger generation.
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:It's all about posting that pretty picture
in your amazing glittery saree or lehenga
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:and then posting it all over socials.
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:And then unfortunately, you can't
wear it to the next event because
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:it's already on your socials.
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:So people just end up purchasing
another saree or another lehenga.
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:Which, it's unfortunate because
these things are they're beautiful.
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:I just don't understand why You would just
wear it once because it's, amount of time
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:and effort that goes into producing it.
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:Like some of these sarees can cost
upwards of like a thousand dollars.
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:or some of the well known Brands, they're
like a couple of thousand dollars.
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:So like, how can you not wear that again?
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:I just don't understand.
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:Chryssius: Yeah, I don't
really get it, either.
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:Until recently, you also ran
Sustainable Sarees, which is closed
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:now, but it was essentially a preloved
marketplace for South Asian clothing.
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:And I remember we were chatting and
you were saying that there was a lot of
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:stigma around purchasing a preloved saree.
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:People just didn't want
to buy them, right?
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:Dani: Yeah.
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:It's just that I think culturally,
if you think of a preloved item,
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:it's not even called preloved.
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:It's just called secondhand.
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:That instantly changes things.
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:They, there's this mindset that if you're
buying something secondhand that firstly,
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:it's dirty and maybe not visually dirty,
but it's just that just concept of being
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:dirty and that it might be, like, ripped
or stained or So people just avoid it.
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:Everything to do with secondhand items.
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:Unless it's obviously a borrowed
item, so it might be like, your
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:cousin's saree or your mum's saree.
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:Chryssius: Yeah, I'm pretty sure that
every saree I've worn has been borrowed!
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:Dani: Which is so weird, if you're buying
a secondhand saree from someone you
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:don't know, that's like, totally illegal.
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:I just don't understand that concept.
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:Cause when I was running that business
people used to comment all the time, say
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:saying, is so needed, but the same people.
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:then go and purchase more new products.
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:So it's really it was such a strange.
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:Feeling so I did a pop up for it.
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:I'll tell you a story.
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:I did a pop up store where I
was selling basically all of
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:my vendors pre loved goods.
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:I could probably count at least
10 different women who were, I'm
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:going to say around their 50s and
60s, who came up to me and were
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:like, what you're doing is amazing.
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:I don't know why we don't
have this available here.
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:We need someone like you to
basically sell our sarees.
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:We've just got stacks of them in our
wardrobes and we need to get rid of them.
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:We're not using them.
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:But those same women were then going
to the other stores and buying sarees
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:and like, they using it as an excuse
to buy what I was trying to promote.
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:anyway.
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:Each to their own.
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:I think, that mindset shift
is exactly what we need.
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:But it's not going to happen instantly.
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:And we just need more businesses
talking about some of the small
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:changes that we can all make to then,
eventually have that big effect.
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:So, they talk about like,
change starts with one person.
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:So that's all we need.
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:We just need one person.
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:And then yeah, and hopefully we'll
see some more change in the future.
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:Chryssius: Tell us about Sewing The
Seeds and the women who are making the
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:majority of Sareecycled's products.
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:Dani: Yeah.
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:So I mentioned that, you know, part
of Sareecycled's mission was work with
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:an organisation that empowers women.
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:And so when I started off trying
to figure out how I was going to
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:upcycle these sarees, I contacted
quite a few different organisations.
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:And...
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:to be honest, it was just very difficult
and it took me quite some time to
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:find an organisation that fit with
values that I wanted for the company.
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:And so, Sewing the Seeds
basically ticked all of my boxes.
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:They are a registered charity
in Australia and they work with
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:women in Pondicherry, India.
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:So they work specifically with a gypsy
tribe who are called the Nari Kuruvas, I
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:might not be pronouncing that correctly.
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:Essentially a marginalised
community within Pondicherry, India.
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:And the women there that the founder
of Sewing The Seeds actually met
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:asked her to teach them how to sew.
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:That's what they wanted most.
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:And so I know there's a lot of negativity
and some articles that have been released
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:where, you know, people are coming up
with these, like, sewing training centres
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:and sewing women, but it's actually
not leading to any sort of difference
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:in society or in their community.
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:But Sewing The Seeds I find is
quite different in that this is
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:actually what the women requested
and that's what they wanted most.
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:And so, Gail, the co founder of Sewing
The Seeds what they did was they She
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:basically, these women a training
centre full of sewing machines.
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:She got them in a trainer, obviously,
to basically teach them how to sew.
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:and then the other problem they faced
was Once they've produced things, they
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:didn't have anyone to sell them to.
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:So, the women would then have to
go out to local markets and then
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:try to like hustle their products,
which again was not exactly the aim
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:of what Sewing The Seeds is about.
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:So then what Gail actually went and
did was she used a lot of her contacts
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:to try and find like international
businesses or brands that would
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:be willing to purchase some of the
products that these women make.
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:And so now Sewing The Seeds actually
supplies quite a lot of products to
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:a lot of businesses around the world.
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:So Sareecycled included.
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:And they basically try to help the
women by firstly training them to
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:sew, but then also allowing them to
earn a living wage by selling their
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:products to all of these businesses
that can be found internationally.
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:So they're not having to, you
know, travel an hour or two to a
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:market to then sell their goods.
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:And so that's what I
really liked about them.
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:And the second thing that I really wanted
was, like evidence to know that they were
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:actually doing what they promised to do.
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:So, the main things that I wanted to know
was, you know, have they actually made a
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:difference to the lives of these women?
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:They would ensure that, you know,
women were seen by a doctor.
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:Some of these women had never actually
had a health check in their life.
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:So they would organize for a doctor
to come to the training centre for
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:the women to basically have a checkup.
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:They would provide them with loans
for their children to get educated.
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:And these loans were interest free loans.
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:So basically unheard of in India.
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:Again, it just shows that when you
empower women, you empower the community,
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:because if you can have those women
teach their kids and give them an
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:education, then instantly those kids
are going to be uplifted themselves.
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:Like, they're going to be able to use
education as a way out of poverty.
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:And because they're a registered
charity, everything is above board.
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:They've got all their financials up to
date and have access to that as well.
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:So that was really important to me
because everything was out in the open
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:and I could look up everything and make
sure that, you know, what they're doing
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:was correct and above board basically.
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:Whereas a lot of the other
organisations I contacted, it was very
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:difficult to get that information.
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:So yeah, these are definitely the main
points that I wanted for Sareecycled and
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:for an organisation that I was going to
use to provide products for Sareecycled.
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:Chryssius: Sustainability is
obviously another big focus for you.
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:Apart from relying on donations, how
do you go about sourcing new materials?
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:Dani: So, Sewing The Seeds does the
majority of that for me because most of
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:our products come from them at the moment.
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:And yeah, so, in India, there are
there's actually a position and I really
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:wanted to look up the name, but I cannot
remember the name of this person, but
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:it's actually a job there where they their
main livelihood is actually to go and
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:source sarees and these vintage sarees.
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:And.
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:They might, have like a person
that wants specifically a pure silk
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:saree that is from this region.
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:So they will use their connections
and contacts to find that
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:particular product for that person
which may be a preloved product.
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:It may be brand new, but generally
will be preloved because, you
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:know, it's a vintage product.
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:And so, yeah, I need to
look up the title for you.
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:There's like these wholesale markets
in India that sell loved sarees.
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:That's all they do.
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:They just gather all of these sarees
that have been worn and no longer
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:used, and the whole, like, market
is just full of preloved goods.
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:So again this is why using a organisation
that's based in India was just so
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:Because no other area or no other
country could do the same thing.
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:Like I tried looking in Sri Lanka as well
because one of the main, know, things
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:that I wanted to do was give back to
the people in Sri Lanka being of a Sri
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:Lankan background, but they just don't
have the same like I guess, wholesale
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:environment that they had in India.
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:And so, yeah, Sewing the Seeds would use
these kinds of people and these wholesale
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:markers to actually source the sarees.
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:But in addition, because they
are a charity as well, they
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:also receive donations of
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:So, it's a bit of both.
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:Chryssius: Are you able to share any
examples of how Sareecycled has made a
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:positive impact on the lives of these
women that are making your products?
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:Dani: Oh, that's a tough one, Chrissy.
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:It's hard for me to answer
that because Sewing The Seeds.
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:Want to maintain the privacy of the
women but I can share like, in terms
323
:of like a general way so a lot of the
women, they come from backgrounds where
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:they're not they may have experienced,
like, sexual violence, domestic
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:violence they may have been involved
in child marriage, that type of thing.
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:So, the women involved or that come to
the training centre at Sewing The Seeds
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:are very much looking for an escape.
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:And so the training centre acts
as a safe space for the women.
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:It's only women allowed in the training
centre and it creates this I guess,
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:for them to open up to each other, and
communicate with each other and talk
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:about what's happening in their lives.
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:So Sewing The Seeds doesn't really
tell me exactly, you know, the name of
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:this person that produced the bangle,
for example, and their history, just
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:to maintain that level of privacy for
that individual, and honestly, I think
335
:that's just something to admire because
it's quite a sensitive environment and
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:It's a sensitive topic for a lot of the
women that come to the sewing centre.
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:But what I can say is by purchasing
things through them, they're able to
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:make a positive impact for these women.
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:Aside from providing them with an
opportunity to create products for
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:Sareecycled, a lot of the money goes
into providing them with education
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:in terms of women's hygiene.
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:Again, something that they never
really was educated on and so
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:it's just definitely something
that Sewing The Seeds is working on
344
:educating the women on these topics.
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:Health care, which we've already
kind of touched on that, you
346
:know, a lot of the women have
never even seen a doctor before.
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:So this provides them with an opportunity
to actually get some health care.
348
:And then, providing them
with that living wage.
349
:So, there's obviously a difference
between earning a fair wage and a living
350
:wage where a living wage means that
they actually have enough money to
351
:pay for all of their daily necessities,
but also to have some savings as well,
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:which is again quite unheard of in,
communities that are experiencing poverty.
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:Chryssius: Sarees have a cultural
significance in many parts of the world.
354
:So how do you honour and celebrate
their heritage in your upcycled designs?
355
:Dani: I like to think that
Sareecycled is just a mixture of me.
356
:And the reason why I say that is because
like I really struggled growing up with
357
:the concept that I was a Sri Lankan
born individual living in Australia.
358
:So I would avoid my culture
as much as possible.
359
:Like, I would avoid wearing sarees to
events avoid all the cultural celebrations
360
:that happen throughout the year.
361
:And it was only maybe once I hit 18 and
went to uni and things and met other
362
:people like me that I realised oh wait,
it's okay to celebrate your culture.
363
:It's okay to say, you know,
you're from Sri Lanka.
364
:It's fine.
365
:Like, it's totally acceptable.
366
:And I don't need to myself.
367
:As much as I would like to stick to being
traditional and not really, changing the
368
:concept of what the saree is Sareecycled
is all about making something that's
369
:more modern out of a traditional saree.
370
:So, the nod to the heritage comes from
the fact that I am using a saree and
371
:I am using something that that has
been around for thousands of years.
372
:And I'm not creating things that are
going to offend, say, the culture.
373
:I'm not creating, don't
know, g strings or something.
374
:I'm still very much trying to
make sure that, you know, it's
375
:not offensive or anything.
376
:What I wanted to do though, was bring
it to modern day women and making sure
377
:that they can incorporate something
that is just so colorful, so full of
378
:tradition into their everyday wear.
379
:and A lot of purchases that are made are
actually from South Asian Australians
380
:because they understand that they, I
guess they echo everything that, you
381
:know, I've just said, because that's
what they've grown up with as well.
382
:It's that clash between their culture
and living in the Western world.
383
:So I think whilst I do want to maintain
that traditional aspect of, you know,
384
:and the history of the saree the concept
of Sareecycled is not necessarily that.
385
:It's mostly to bring it up into the modern
day age so that it can be worn every day.
386
:Sarees aren't worn every
day here, obviously.
387
:As a South Asian Australian, you
can still wear a saree, but it's
388
:just going to be your necklace or
your bangle, or be your kimono.
389
:I could be anything, so.
390
:you're still carrying a piece
of that culture with you.
391
:It's just that you're not wearing
it in that traditional way.
392
:Chryssius: When you're working in an
industry that's dominated by fast fashion,
393
:I have no doubt that promoting upcycled
fashion and sustainable practices comes
394
:with its fair share of challenges.
395
:How do you overcome that?
396
:Dani: It's so difficult.
397
:It's extremely difficult.
398
:I guess the main thing is that I'm
working in a niche environment.
399
:So, People that are buying fast
fashion aren't necessareely going
400
:to be interested in Sareecycled
They're two different people.
401
:So in terms of trying to work
around the concept of fast fashion
402
:and trying to navigate that, I am
still myself working through that.
403
:And the problem is that it's very
difficult to get someone who's into
404
:fast fashion and so used to purchasing
from fast fashion to purchase a
405
:$20 Sareecycled necklace when they
can get a $5 necklace from Shein.
406
:So the price point really
makes it difficult.
407
:And what I really do try to make
people understand is that, you're
408
:not just paying for the product.
409
:You're paying for everything that
goes into producing that product.
410
:As I've mentioned, everything that
we make is completely handmade.
411
:Either hand sewn or
using a sewing machine.
412
:So there's someone
that's working all this.
413
:There's someone who's sitting there hand
sewing the necklace, using the sewing
414
:machine to produce that particular item.
415
:Takes time.
416
:It takes effort.
417
:So, I've mentioned that my mum
is helping me with a lot of this.
418
:So for her to create like one kimono,
it takes her at least a couple of hours.
419
:She does it, maybe like an hour
every couple of days just because,
420
:she's currently also working.
421
:But just to produce one kimono, it
would take her around half a day,
422
:then that kind of tells you the
amount of time that, overall, it takes
423
:to produce one particular garment.
424
:And so if you're comparing something
that's entirely handmade to then something
425
:that is either completely manufactured you
just don't know what you're paying for.
426
:You don't know if your 2 necklace
is being produced by a factory in
427
:Bangladesh by a 10 year old girl.
428
:Like you don't know.
429
:And so that's what I think
people really need to realise.
430
:When you're purchasing from a
sustainable brand one of the first
431
:things you should be looking for.
432
:Like where are these products coming from?
433
:Who's making them?
434
:And what is the business doing
to be sustainable and what
435
:do they see for their future?
436
:So that's the kind of stuff that I think
people should be looking for and that's
437
:what I try to promote through Sareecycled
and our social media page and things.
438
:But yeah, it's incredibly difficult
439
:Chryssius: I mean, yeah.
440
:The thing is our values today are so
different to what they used to be.
441
:Whereas in the past, we would place a lot
of value on something that A) would last
442
:a long time and B) may have been handmade.
443
:Whereas now a lot of consumers just,
they just, don't have the same values.
444
:And it's really difficult to change that.
445
:Dani: Obviously we need more sustainable
businesses to kind of like hone in on
446
:this topic and talk about it more but
without that I don't think anything
447
:will really change unfortunately.
448
:That's just my opinion and I think
it's just going to be too hard too
449
:difficult for Us as sustainable brands
to go against the big guns like shine
450
:who make two billion dollars of profit.
451
:So, yeah, it's very difficult.
452
:Very difficult.
453
:Chryssius: For people who might be
looking to make more sustainable
454
:fashion choices, what advice would
you give them for incorporating
455
:upcycled pieces into their wardrobe?
456
:Dani: Oh, start small always start small.
457
:So, for me.
458
:been into thrifting.
459
:I've never ever been into thrifting.
460
:I only really understood
thrifting once my son was born.
461
:Okay.
462
:Before that I had a friend in uni who
took me to a couple of thrift shops
463
:and I was like, why are we here?
464
:I don't understand.
465
:And she was like look at this.
466
:And it was like, basically like this
bejeweled purse and she's like, you would
467
:never be able to find this anywhere.
468
:I just still didn't understand it though.
469
:And so that's why I think
you just need to start small.
470
:You can't just go ahead and do like a big
vintage purchase and be like, yup, now,
471
:You really need to start small.
472
:And so, that's why I wanted to
create accessories with Sareecycled.
473
:So yeah, you can still wear,
like, you know, your K Mart
474
:jacket or whatever it is.
475
:But just add, like, a
handmade piece to it.
476
:And just, you just have to start
somewhere to create change.
477
:So As long as you can make it easy
for people to access it it's something
478
:really small that they can incorporate
into their daily wardrobe or their
479
:life, then I don't really see why
people would hesitate on that.
480
:That would be my advice.
481
:If you want to start wearing
upcycled pieces, just start small.
482
:You don't need to go straight to like,
a bomber jacket or whatever it is.
483
:Just start with a ring.
484
:And then see if you like it, oh yeah.
485
:You know, you might go through a
thrift shop and buy a ring and you
486
:really like it, and you tend to
actually kind of get addicted to it.
487
:So for me, and why I say that I started
to get addicted to it was when my son was
488
:born, I realised how expensive it was.
489
:Kids, items are so basically the beds, the
cots, they're the big ticket items, right?
490
:But then even just like
clothing, I couldn't believe it.
491
:Like he literally wore a size, I think
zero outfit for maybe three months?
492
:And so you're just constantly purchasing
things for them as they grow up.
493
:So I just couldn't believe it.
494
:And In preparation for my son being
born, I started thrifting things.
495
:I was on Marketplace all
the time, buying things.
496
:Like, he's cot his secondhand.
497
:He's pram is secondhand.
498
:They were the two main big
things that were secondhand.
499
:We had a nursing chair
that was secondhand.
500
:I just didn't understand why
people straight away wanted to
501
:buy brand new for these things,
because they're made to last.
502
:Like a cot, how could you spend, you
know, $:
503
:going to use for a year and then they're
going to move on to a toddler bed?
504
:Like, I just couldn't grasp that
concept and why or how people can
505
:justify that only to then throw it out.
506
:So that's how I got into it.
507
:But obviously everyone's
triggers are different.
508
:And yeah, I think you just got to
start small and I guarantee you
509
:will get addicted to it though.
510
:Once you do start.
511
:Chryssius: As someone who sells
on Etsy, how do you engage with
512
:your community and your customers
to build that sense of connection?
513
:Dani: If you don't know what
Etsy is, it's basically a
514
:marketplace for handmade products.
515
:So a typical Etsy user will
use Etsy because they know it's
516
:going to be a handmade product.
517
:It just made sense for me to sell on
Etsy, but in terms of fostering that
518
:community, that's actually very difficult
to do on Etsy, because you don't really
519
:have that social media component.
520
:You basically just have the shop and it's
like any other marketplace like eBay or
521
:Amazon, people just search for your item.
522
:And find you.
523
:So, in terms of fostering that community,
that's why I opened the Instagram
524
:account and to try and not just promote
Sareecycled, but just the concept of
525
:sustainable fashion or green fashion.
526
:A lot of concepts that I do try to talk
about are, just making sure people
527
:are aware of, where their products
are coming from to rethink or make a
528
:conscious decision when they're making
a purchase and also be aware of just
529
:general facts and figures of what fashion
waste looks like in this day and age.
530
:So, I don't know about you,
but I was obsessed with that
531
:ABC program, War on Waste.
532
:Oh my god.
533
:God, like my mind was blown.
534
:Just visualising how, one
garbage truck full of clothes
535
:goes to landfill every second.
536
:is that?
537
:Like how, and what was really
great about War On Waste was they
538
:would show you how much a garbage
truck full of clothes looks like.
539
:Presenting the facts and figures
is one thing, but actually
540
:seeing it, like, It's crazy.
541
:That was also like part of the
spark for me to start something
542
:like this or to start something
like a sustainable business.
543
:If I hadn't have watched that and
seen what the outcome of all of this
544
:is, I don't think you can fully grasp
the concept of the whole life cycle
545
:of fashion waste, from the production
right through to its end of life
546
:and just ending up in landfill.
547
:Not so, not necessarily in
Australia, but just in third
548
:world nations around the world.
549
:It's just heartbreaking to see it.
550
:Chryssius: They're just being used
as a dumping ground for all the
551
:fast fashion that we don't want
552
:Dani: Exactly.
553
:That's right.
554
:And it's, no one really
cares and that's the problem.
555
:Chryssius: How does Sareecycled embrace
slow fashion principles, like quality
556
:over quantity, and mindful consumption?
557
:Dani: Yeah so Sareecycled only
produce very small quantities
558
:of every item that we do make.
559
:We are very much focused on being
small batched and, One of the things
560
:that I wanted to make sure that I
just didn't have excess stock lying
561
:around so we just make very limited
quantities enough to basically promote
562
:the brand hopefully change some
people's minds at the same time.
563
:And the second thing that I know
that I really need to focus on
564
:is producing things in house.
565
:So, by using a production partner in India
it means there's quite a lot of cost
566
:involved, but not just the cost of the
shipping, but like it's the environmental
567
:cost of the shipping as well.
568
:So, that's why I really wanted to make
sure that we were able to then produce
569
:things in house so that, I could
eliminate that cost or reduce the cost.
570
:Because I don't think I'd ever stop
using Sewing The Seeds because There's
571
:just such a great organisation.
572
:But yeah, I just wanted to try and
reduce that cost where possible.
573
:And, try to be.
574
:more sustainable where I can.
575
:Chryssius: Looking ahead, what
are your hopes and aspirations
576
:for the future of Sareecycled?
577
:Both in terms of business growth
and also the environmental impact?
578
:Dani: There's a couple of other
products that I wanted to explore.
579
:in terms of moving past accessories.
580
:I'm not going to go into details just
yet but in terms of that environmental
581
:impact as well, I'm always looking
at where we can reduce that impact.
582
:So, for example, you know, I,
did need to search between all the
583
:different types of compostable mailers
to see which one would work for us.
584
:Like, I didn't realise that there
was just so much variety in it.
585
:And even though it's compostable, if
people don't compost it it doesn't
586
:actually compost in landfills.
587
:So then you've got to think
about that because are people
588
:actually composting or not?
589
:I don't know.
590
:So then the brand that I actually
eventually went with their
591
:product actually does disintegrate
because obviously you don't want
592
:it to turn into microplastics
either when it disintegrates.
593
:So it completely decomposes in landfill.
594
:And then there's all these other things
that go into packaging like the tape that
595
:you use or the stickers that you use, the
labels so, yeah, I'm constantly looking
596
:at where we can reduce that impact.
597
:But yeah, I think, The main thing that
I really wanted to do is just to start
598
:producing things in house because then
that will overall reduce a lot of that
599
:carbon that we're using at the moment
to have things posted from India.
600
:Chryssius: What's the
brand of your mailers?
601
:Dani: They're called Biogon Packaging.
602
:they are very well known
for their doggy poop bags.
603
:So if you've seen those green doggy poop
bags at the council parks, that's them.
604
:Chryssius: This conversation is not
going where I thought it would, but okay.
605
:Dani: A little surprise for you.
606
:Chryssius: Yeah.
607
:Thanks.
608
:Dani: But yeah, no, they're
completely biodegradable those
609
:bags the compostable mailers.
610
:Chryssius: And the very last question
that I like to ask everyone is,
611
:do you have a best bargain brag?
612
:Dani: Actually, I do have something that
613
:found for myself.
614
:Again, this when I used to go thrift
shopping with that friend of mine in uni.
615
:And we went Camberwell Market.
616
:Mind you, I was like
maybe 18, 19 at that time.
617
:Again, totally against thrifting,
didn't know what the heck, why we
618
:were even at Camberwell Market.
619
:And there was this person that
had a bucket of scarves for, I
620
:think they were like, 5, maybe 2.
621
:I can't remember exactly.
622
:It was so long ago.
623
:And I found a Louis Vuitton scarf.
624
:Chryssius: You're kidding.
625
:Dani: So that is my bargain bag because
I still have that Louis Vuitton scarf.
626
:Chryssius: Excellent.
627
:Dani: Yeah, that's my bargain brag.
628
:That's been my best purchase
ever, as a thrifter.
629
:Chryssius: I love that.
630
:So if anybody would like to see Dani's
beautiful scarf, you can head to the
631
:Reloved Radio Instagram and check
out the "Bargain Brag" highlight.
632
:Dani, thank you so much
for chatting with me today.
633
:I've loved hearing your story and the
inspiring mission behind Sareecycled.
634
:Dani: Oh, no problem, Chrissy.
635
:Anytime.
636
:Um, Thanks for having me.
637
:and thanks everyone for listening.
638
:Chryssius: What's the best way for
people to get in touch with you?
639
:Dani: Yeah.
640
:So, you can contact me
through social media.
641
:So just search , on Cycled.
642
:or you can go to Etsy and
have a look at my shop.
643
:And both, Etsy and Instagram
link to each other.
644
:can have a look at both if you